If you’re advertising online via Google Adwords, there’s some simple things you can do to radically improve your response.
Review these tips for creating a killer Adwords campaign and see what’s missing from your approach – it could make a huge difference to the money you make from the advertising.
1. WRITE AT LEAST TWENTY ADS.
Most people who use Adwords don’t write enough ads at the beginning. As a result, they end up going ahead with headlines that are not nearly as effective as they could be. Do some hard work up front and push yourself to come up with lots of ads, then choose the best from that group.
2. KEEP TRYING TO BEAT YOUR BEST PERFORMING AD.
Don’t stop when you’ve created an ad that works. Each week write a new one and see if you can get an even better result. You’d be amazed how much better your sales can get when you focus on constant improvement rather than settling for one ad that works quite well.
3. START EVERY WORD OF THE HEADLINE WITH A CAPITAL LETTER.
This seems like a ridiculously small change, but many who try it report that it can sometimes increase results by over 40%. It doesn’t work all the time but it’s certainly worth a try.
4. EXPERIMENT WITH DIFFERENT URL ADDRESSES AT THE BOTTOM OF EACH AD.
Surprisingly, the address at the end of your ad can have an effect on your click through rate. Try some different addresses and see which pull hardest. (A good place to start is to create some addresses that have the product benefit in them. For example, www.reallyfastloans.com).
5. ADVERTISE AT THE TOP OF THE PAGE, NOT ON THE RIGHT.
Yes, the ads at the top are significantly more expensive, but typically the increased response you will get makes the extra money spent well worth it. The simple reason is that in most product categories, the ads at the top get clicked on much more than the traditional ads on the side.
If you do each of these business coaching suggestions and each improve your Google Adwords response rate by just 10%, your total response rate would be fabulous. You’d be crazy not to give these techniques a try.
