Here’s an incredibly simple question that can massively affect how much money you make from your business:
Why should a client buy from you rather than your competition?
Here’s the frightening reality.
Most business owners have no good answer to this.
Yes, you can probably come up with a few platitudes about your experience, or that you really care etc.
But for most business owners, their answers are not enough to get them hired.
And that’s a huge problem.
Because every single client that talks to you about potentially working with your company is asking themselves this question about you.
If you want to build a fast growing company, you must, must, must develop a great answer to this simple question.
If you don’t, your new client growth will always be a fraction of what it could have been.
If you do, you will consistently win great clients.
