Too often in business, we think the answer has to be complicated.
This is particularly the case when it comes to getting more clients.
There are all sorts of advanced systems for finding and converting clients, and you could spend 20 years studying the field and still not know half of them.
Many of these sales systems are brilliant, and can genuinely make you a fortune.
(In fact I teach highly advanced sales systems myself, and have made literally millions of dollars using them in my own companies).
But all this sales knowledge and complexity can be a danger too.
Because the complex methods are so seductive, they can cause us to ignore the simple ones .
The reality is, there are some super simple ways you can greatly increase how much money you make in your business.
One of these is so basic, so elementary, that most entrepreneurs ignore it:
Endlessly stay in touch with potential customers.
A call every couple of months. An email newsletter every few weeks. An occasional gift. A regular reach out to offer something new, or to tell the person news in your company that may be relevant to them.
It’s really simple stuff. And it works enormously well.
But hardly any entrepreneurs do it. Even fewer do it well.
So before you invest in some ultra slick CRM system or begin studying the latest cutting edge Jedi sales persuasion tricks, take a moment to ask yourself this:
Am I staying in touch with at least a hundred potential clients?
Because that one, exceedingly simple sales strategy alone can make you rich.
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