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You need to know how to do marketing, sales, finance, organisation, leadership, logistics and management. And a whole lot more.  It can all be pretty intimidating. And there may be times when you think that you are just not 'business minded' enough to make a success of it.

In a world where customers are always trying to get a price reduction, it's very easy to fall into a dangerous trap:  Lowering your prices.   Before you do, please remember this...

There is no doubt that Michael Phelps is the greatest Olympic athlete of all time.   Nobody comes close to his 25 Olympic medals.... and he's still got some more Olympic races to go.   But very few people know much about the man who coached him to worldwide dominance, Bob Bowman.

So many of us keep looking for new customers when the easiest revenue is right under our noses.   Think about it: Most old clients like you. They trust you. They value what you sell. And they think your prices are fair.

So many entrepreneurs waste huge amounts of time.  They spend far too long doing unimportant things and not enough time on the few vital opportunities.  If you'd like to improve your effectiveness at work and take your business achievement to a whole new level, have a look at the checklist I've prepared below.