This week I saw some truly masterful branding.
Not from Apple, Nike, Coke, or any of the other well known corporate branding maestros,
but from a restaurant that is unknown to many (but certainly not for long).
The restaurant is called Barton G, and while it has just opened in Los Angeles, it is already doing a roaring trade in Miami. Now the food tastes great at Barton G, but the truth is that there are hundreds of restaurants with yummy food.
Elite spots men and women work on their minds as a much as their bodies.
They are well aware that when they get their minds right, superior performance usually follows.
So why don’t business people do the same? Is it not highly likely that if we also used the tools of sports psychologists in the business environment that we could enhance our performance?
There are two ways to excel in business:
The first is by developing effective strategies. The second is making those strategies happen, in a highly effective manner. The latter is all about personal high performance, yet very few executives and entrepreneurs spend much time improving their own performance.
People who succeed in business all share several characteristics: they work hard, aim high, study their industry and emulate those who are further up the ladder.
But there’s one thing most people don’t do, which could rocket them to success.