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Sometimes we make business far harder than it is.  We overthink our strategy, complicate our product line, worry too much about our staff.  All of these are important issues to be sure, but they pale into insignificance compared to the one area of business that contributes most to success.  That area? Time spent daily on Sales.

As America celebrates Independence Day, it’s a fitting time for entrepreneurs from all over the world to examine their own version of independence.  Financial Independence.  In my experience mentoring business owners, their number one motivation in building their business is not just to make money, but to have true financial freedom.

We’ve all heard that the future of our business will be e-commerce, but the sad truth about most company’s websites is that they don’t bring in many sales.  Yes, they get an inquiry here and there, but in my experience most CEO’s and entrepreneurs are quite disappointed with the results they’re getting from their website.

At the end of the day, there are two ways to excel in business.  Right strategy and personal effectiveness.  Strategy is often a complex matter.  Personal effectiveness is simpler, but very few do it well.  Yet the potential gains when you maximize how efficiently you perform can be astronomical.

 If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say?  Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s systems  More than a few would be adamant that the most important element is financial acumen.