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1. Why are we in business? Are you laying bricks or building a cathedral? The end result might seem the same, however it’s fundamentally different. Companies with a great vision will always do better than companies without one. A greater purpose is essential to not only inspire yourself, but your employees and customers too. People want to be part of something bigger and work towards a goal and a lack of vision or a goal will make your business less attractive to those around you and most importantly you and reflect in your results.

Most entrepreneurs know they should be spending much more time on their marketing- after all , it’s the life blood of the business.  But few have the time to do it- they’re already overwhelmed with handling their current business .

I was at a pool party on the weekend and heard a fascinating story.  I was speaking to a highly successful Beverly Hills property developer and he was telling me about a startling experience he had in Paris.  He loves watches and decided to visit the main store of Patek Phillipe, the eminent watch maker. As you’d expect, there was a extensive array of watches, most priced around the five to ten grand mark.

The world is full of millions of books and courses on how to make money in business.  Examining them, you could be forgiven for concluding that it’s hard to do.  After all, if succeeding in business was simple, how could there be so many thousands of complex and often contradictory methodologies on how to do it?

I’ve just spent the last 3 days coaching a room full of entrepreneurs.  They were all from different industries. They were all at different stages of their development. But in all of our discussions, 5 points kept coming up.  I thought you might like to know what those are.