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We live in a culture that admires busyness.  We applaud the fast moving, hard driving entrepreneur, always on their phone, endlessly moving from meeting to meeting.  We respect the urgent executives, with mountainous To Do Lists, no time for breaks, as they get tasks done at a rocket like pace.

In business coaching there’s an enormous amount of confusion amongst entrepreneurs about how to optimize their website to rank higher on Google.  So I thought it would be valuable if I wrote a quick primer on how to maximize your website’s ranking.  The good news is it’s easier than you think. Here are some of the ways I use to rank higher on Google searches.

Here’s some amazing news. Diageo recently announced that next year they will be releasing a $150,000 whiskey. That is not a misprint. They really are going to ask people to pay 3000 times more than normal for a bottle of malt.  If you’re like me, you’re probably thinking who on earth would be silly enough to buy it?

Most people haven’t, yet Ray Dalio made over $3 billion dollars last year.  He has run his company, a hedge fund known as Bridgewater Associates, for the last 36 years, building it from a tiny operation in an apartment to America’s largest hedge fund.  Like all billionaires, he has some fascinating viewpoints and distinctions.

There’s a huge fear amongst those who start their own business.  That they are not good enough.  This fear is exacerbated by the media constantly featuring entrepreneurs who seem to make billions overnight.