I was mentoring a business owner yesterday and we were working on their 2019 goals.
We decided on some good ones and he thought we were done.
We were anything but done.
The reality is, in addition to clear goals you need 3 other levels of clarity:
You must be clear on the very next steps you need to take to achieve those goals.
Without clear next steps and dates by which you aim to achieve them, goal setting is just fantasy.
New skills clarity.
This is where the majority of people fall short. In order to achieve major goals, you will need to develop new or better skills.
Most people try to achieve huge things, but don’t work on developing the skills needed to get to this higher level. Thus achieving the goal becomes difficult.
Character evolution clarity.
Here’s the truth: You can’t achieve extraordinary goals without becoming someone more extraordinary than you are now.
You need to consciously work to evolve yourself to a higher level.
If you try to move to a higher goal without also becoming the type of person who would achieve that goal, then success is doubtful.
So ask yourself, what type of person must you become to achieve your 2019 dreams?
What skills should you learn to make this leap not just possible, but probable?
And what are the exact next steps to get you there?
Don’t just set goals. Get clear on the other 3 levels as well- and you’ll be 10 times more likely to have an extraordinary 2019.
Happy New Year!
But let’s not just hope that it will be happy.
Let’s make sure of it, by doing a quick exercise that will greatly increase your chances of growing your business substantially and making a boatload of money.
I mentor many business owners and I’ve found this exercise works really well for them. I’m confident it will work for you too.
Here’s the exercise:
Allocate just 10 minutes to ask yourself the following two questions:
This exercise works amazingly well because it increases your clarity enormously, but doesn’t overwhelm you with a huge To Do List ( that often never gets done).
The exercise provides you with a small handful of action points you can initiate that will actually make a difference to your business success this year.
Please take a few minutes to carry out this thought experiment right now.
It could make a big difference to both your wealth and happiness in 2019.
I know that you want 2019 to be an awesome year for your business and your life.
But how are you actually going to make that happen?
In my experience mentoring many entrepreneurs and CEO’s, there are 2 primary ways:
Now the key to making both of these happen lies in doing one very basic (but massively important) activity:
Spending time reflecting on your performance this year.
Very few people do this.
We are all very big on taking action. But usually weak on reflection.
But surely it’s only by carefully analyzing what you did this year that you can have a chance of engineering superior ways to operate next year.
Reflection matters a lot.
With this in mind, if you’d like to have a magnificently fruitful and lucrative next year, spend at least 15 minutes thinking about these 3 questions.
What did I do well this year?
What could I have done better?
What are the best strategies for doing those things better?
Strikingly simple questions. But each capable of unlocking a whole new world of excellence for you, both personally and professionally.
A lot of business owners have pretty much given up on getting new income in these last 3 weeks of the year.
That’s a mistake.
It’s actually highly possible to bring in new revenue, very quickly.
Here’s one very potent way to do it:
First, go back to very potential client you’ve had a call, email or meeting with this year.
Literally put together a list of every one you had a call, email or a meeting with, who showed any interest at all in what you sell.
Then contact them. And just say this:
That you had thought about their business (or situation) you and you wanted to have a 5 minute call with them about it.
Then on the call do one of these three things:
Could bringing in more clients really be that simple?
Having helped over a thousand entrepreneurs build their businesses, I can assure you, it really can be this simple.
Give it a try in the next 7 working days.
There is still money to be made this year, and these 3 methods can help you make it.
Most entrepreneurs hate doing Sales work.
But have you ever asked yourself why you don’t like it?
I think there is one main reason that entrepreneurs dislike Sales so much:
They don’t think they are good at it.
Think about it. If you were absolutely amazing at Sales,and you had lines of people wanting to buy from you, do you think you’d hate it then?
No way. You’d love doing Sales!
So the solution is simple.
You need to get really, really good at Sales.
Then two things will happen:
1.You’ll enjoy it.
2 You’ll be rich.
And how do you get good at Sales?
Well firstly, you have to make the choice to get good at Sales.
Surprisingly, almost no entrepreneurs even seek to be excellent at getting Sales. Even though they know it is absolutely key to their company’s future success.
Next, you have to learn an organized, systematic and effective way to consistently bring in leads and convert them into clients.
Most entrepreneurs do not have such a Sales system – they wing it.
Thirdly, you have to devote significant amounts of time each week to doing your Sales system.
Once again, the majority of entrepreneurs do not do this. They only do occasional Sales activity.
So in a nutshell, those are the three things you must do to be great at Sales and start loving Sales.
Commit to be excellent at it. Learn an organized Sales system that works. And make it one of your primary work activities each week.
Be honest with yourself. Which of these three do you do well?
Your answer will determine not only how much you enjoy doing Sales.
But also how big your company will grow.
To win customers you need 3 things:
Lots of business owners think about 1 and 2. Virtually nobody thinks about the 3rd area.
What is Organisational Personality?
It’s what you and your staff do and say to make buyers feel good about you … and be attracted to you.
Another way to put it is, what’s the Emotional Tone of your company?
If you want to create a powerful Organisational Personality or Emotional Tone, the first step is to choose one single personality to focus on.
Here are several examples of Organisational Personalities you can choose from:
Once you’ve chosen your OP, the second step is to evaluate every point that a potential customer interacts with your company.
And then make sure every one of them reflects your new Organisational Personality.
Examples of customer points of contact include:
The third step is to constantly be reminding your team to maintain, exude and focus on the Organisational Personality. So that it becomes totally ingrained in the company’s culture and modus operandi.
If you do these three steps you’ll have something really precious:
A powerful, attractive and consistent personality or way of being throughout the entire company. One that attracts new customers and helps keep current clients feeling good about working with you.
And that is money in the bank.
Paul Allen the co-founder of Microsoft, died today.
He’d fought Lymphoma for many years, and only in the last few weeks did it return to take him.
As ours blog is for entrepreneurs and business people, I wanted to briefly write down some of the things Paul exemplified to me.
He may be dead, but how he lived his life is a lesson to all of us in business.
1. He aimed big.
As a 22 year old, he didn’t just aim to build a tech company, he and Bill wanted to put “A computer on every desk and in every home”.
2. He lived a life of adventure.
Paul wasn’t all work. He not only was passionately involved in two sports teams, the Seattle Seahawks and the Portland Trail Blazers, he also was hugely involved in music and the arts. ( Both as a participant and a financial supporter).
3. He cared deeply about helping society.
His donations to charities and scientists dedicated to improving the human condition were massive.
In my view he did what every great entrepreneur should do- use the wealth and influence gained from business to help make the world a better one for all of us.
These 3 things most stand out for me when I think of Paul Allen.
And they are three things that we can all focus on and increase in our own lives.
Living a life of adventure.
Caring deeply about society.
I’ve created 5 million dollar + companies in a row.
And one of them was so big it had 6000 staff.
It’s not luck.
There’s a specific procedure that I follow, and that we teach to all the company owners we mentor at The Fortune Institute.
Keep this checklist on how to create a high profit, scalable company. It can make you a fortune:
1.PUT PROFIT FIRST.
I know this is uncomfortable, but unless you put money making number one, it will always be problem for you. You get what you urgently focus on.
2. RUN A DISCIPLINED BIZ DEV SYSTEM.
Stop waiting for new clients to contact you. And stop doing new business efforts sporadically.
You must develop and follow a system where you spend a specific amount of time on growing your company every single work day.
3. GET SERIOUS ABOUT YOUR POINTS OF DIFFERENCE.
Your industry is probably massively saturated with competitors. It’s really hard to stand out.
But the good news is almost every one of your competitors is usually saying the same thing.
You need to brainstorm your unique points of difference to have a hope of winning a lot of clients.
4. MAP OUT THE ENTIRE PITCH PROCESS.
Don’t wing it when you’re trying to pitch for clients. Have every step of the process carefully mapped out and followed. It makes a huge difference to how many clients you win.
5. BECOME A MASTER OF FOLLOW UP.
Almost no company owners do this well.
You need to endlessly stay in touch with at least a hundred potential clients, in a time effective way.
People buy from people they get to know over time.
6. MAXIMIZE YOUR CURRENT CLIENT PROFITABILITY.
Don’t spend all your time thinking about new clients.
Spend major blocks of time designing ways to get your current clients to spend more with you.
It’s an easier and quicker path to increase your income.
Okay, so that’s my checklist for entrepreneurial greatness.
Keep it. And regularly monitor yourself on how many of these 6 steps you are doing really well.
And if you’d like to work with Andrew one of our top coaches, on growing your company using this exact system, You can book a free business strategy call with him here.
He’ll listen to you carefully and give you my advice on what you need to do to rapidly grow your company.
Book a call with me here.
It’s time to grow your company fast. It’s time you made some serious money.
Follow the checklist above and it will help you enormously.