Archive for the ‘Blog’ Category


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How your energy affects your business success.


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When it comes to winning clients, everyone talks about the same things.

Have a great product. Market well. Be price competitive. Go the extra mile.

That kind of stuff.

But there’s another major element that is at least as important to succeed in business.

Yet virtually nobody talks about it.

It’s the quality of your energy.

By that I mean, how do people feel around you? Are you a neutral or down force, or do you uplift people within your environment with your positivity, passion and interest?

We all know that business is hyper competitive. It’s hard to get any material advantage over your competitors at all – and even those you manage to obtain are usually copied and nullified within months.

There’s always someone who can do it cheaper . And many times better and cheaper.

So in a business environment like this, how can we win?

By exuding a better energy. By making people feel fabulous in your presence. By emanating a sense of possibility.

By being upbeat and light, even as you discuss issues that are heavy.

By being somebody people feel really good around.

We are kidding ourselves if we think business is done purely on the rational level. Numerous times I have seen multi million dollar decisions made based on how a CEO ‘feels’ about a person or company.

Whether they’d enjoy spending their days working with them.

If your company is not doing as well as it could be, take a moment to consider what kind of energy you are giving out.

A better quality energy changes everything.


A 100% guaranteed way to get more clients this year.


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Every day we get inundated with Facebook ads shouting about new high tech software and marketing funnels that will supposedly win us more clients.

Some of the software is incredibly complex, and would take hours every month just to operate.

Others is overpriced.

And some is excellent.

But the truth is, none of them are actually needed.

You do not need elaborate CRM systems, apps and software to make a lot more money.

You only need to do three things.

  1. Reach out to lots of companies that could be helped by your product or service.
  2. Explain what you do intelligently and sincerely.
  3. Stay in touch with them, by educating them and not being irritating.

Is that really all you have to do to get lots of clients this year?

Yes, that’s all you have to do.

Now there are many ways to do those three things better, which can massively increase how much revenue you bring in. And I help business owners all over the world do exactly that. ( If you’d like me to help you grow your business, just email me back).

But if all you did was these three things, your business would grow enormously.

Business isn’t rocket science.

Even if all those software companies try to make it sound like it is.

But we now come to an amazing fact.

Even though those three steps are all a business owner has to do to make loads more money, virtually nobody does it!

Sure, many CEO’s do one of those. Some do two of them. But very, very few do all three.

And so they struggle to grow their company.

So the next time you see one of those ads trying to convince you that their CRM, app, or software is the Next Big Thing, don’t fall for it.

Just keep coming back to doing those three things.

Daily.

And well.


Forget growing your company. You should shrink it.


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As CEO’s and entrepreneurs, we are all obsessed with growing.

And that’s the right mindset to have.

But every quarter, it really pays to focus on shrinking.

By that I mean looking at ways that you can tighten things financially in your company.

Review all that you are spending on in your company, and get rid of what’s not vital.

Then see if there are cheaper versions of what you need, that are still good.

Cancel apps and software you are not really using.

Consider replacing full time staff with virtual ones.

Contemplate sacking the virtual ones and getting another virtual one who’s better.

Ruthlessly unsubscribe form email lists that just promote and don’t give you value.

Get a cheaper accountant.

Cancel any advertising where you can detect a tangible financial return.

In every way, tighten things up. Reduce the bloat. Eliminate softness in your company.

Then get back to expansion thinking.

PS: If you want to tighten up your own performance, book a strategy session with me. If you own an existing company I’ll help you work out exactly what you need to do to turn it into a high growth cash machine. Just respond to this email with a bit of information about your company, and we can set up a strategy call with me or one of my team to help you grow.


My radical method to grow my $500 million company


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Here’s a true story about how I grew a $500 million dollar company in just 8 years.

I had recently left an ad agency I owned half of, after having disagreements with my business partner.

Suddenly I had nothing to do, and no idea about what my next business would be.

So I did something pretty radical.

I hired two full time executive assistants.

Each day they would sit in another room in my new office and each day I would have to think of things for them to do!

There were plenty of days where I literally had no work to give them and had to conjure up tasks.

But most days, it worked brilliantly. Because they would do every little thing that new company owners usually waste time doing themselves.

Like getting coffee. Buying stationery. Researching business ideas. Handling admin. Arranging travel. Organizing multiple people for meetings. Etc.

As a result, I was freed up to think. To invent. To make something big happen.

After about 6 months of this, I came up with a new idea for a new style of communications group, raised $5 million and we built the 15th largest marketing services group in the world.

If I hadn’t have been free to think, it may never have happened.

Are you free to think?

Or are you bogged down by the minutiae of running a business?

If you are, you need to do something about it. The opportunity cost of not being free to create and generate income is just too much.
Remember, if you don’t have an assistant, you are one.

And you are probably doing two jobs badly: running a company and being a secretary.

You can start with a part time assistant, and then grow to having a full time one. Then two.

When Michael Ovitz was at Disney he had six.

(That’s someone who thinks big.)

Try it. As long as you use your freed up time to do valuable, company growing things, it will be one of the best decisions you ever make.

It certainly was for me.


Why You Should Copy What Jeff Bezos Did Last Week


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Last week Jeff Bezos, the founder of Amazon, did a very interesting thing.

And if you want to grow your business this year, it’s important you understand his actions.

Here’s what happened.

Over the last year Amazon has been doing something very unusual. This giant company has set up tiny pop up shops all over the U.S.

These small stores only sold one type of thing each month- one month it was just Barbie dolls. Then the next month it may have been tea cups.

It was a very lateral way of pushing Amazon in front of the noses of people who normally wouldn’t visit their website. And each month they reminded people that Amazon sells lots of different things.

But they went further. They staffed these tiny pop up stores with outstanding, friendly staff. It was their way of giving people a taste of Amazon’s high service standards.,/p>

Then last week they did a really weird thing.

They announced that they are closing down all 87 of the pop up stores.

Why? It’s hard to tell. And it actually doesn’t really matter.

What’s important is two things:

Firstly Amazon is continually doing experiments- testing out new and unusual ways they can make a bigger impact and develop the Amazon brand.

And secondly, they are not wedded to anything they do. They freely and quickly abandon initiatives if they decide they are not right to continue.

So, over to you.

Are you doing lots of little experiments with your company? Are you trying the unusual and testing what happens?

Or are you running things pretty much the same way you were last year.

And do you have the courage to shut down parts of your company that aren’t delivering the goods?

At The Fortune Institute, we mentor a lot of entrepreneurs and CEO’s and here’s what I find.

Most are doing very few experiments and most are not shutting down things that aren’t meeting their standards.

(I’m not saying you shouldn’t persist and iterate, I’m saying you should not put up with anything that’s producing a mediocre result in your company).

When Jeff Bezos announced he was closing down his 87 tiny pop up stores, most saw it as a failure.

I think it is yet another example of why Bezos is so much better than most CEO’s.

He experiments more. And he cuts the mediocre initiatives quickly.


The 2 things you must do to achieve your business goals


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You are a highly ambitious person. You are serious about achieving your major business goals.

That being so, there are two things you must do if you wish to make it to the top of your industry.

Failure to do them both will lead to a mediocre result, no matter how intelligent or hard working you are.

These two crucial elements are as follows;

You must have extreme clarity about your goals.

Most people’s clarity on their goals is very low. They aspire to ‘grow their company’, ‘make more money’ and the like, but they are not absolutely clear about exactly what they are going for.

This vagueness of end goal leads to vagueness of approach- if you don’t know exactly what you want, you can never be sure you are following the right strategy to achieve it.

So there’s a second level to goal clarity as well. Once you have decided precisely what you want, you must be equally precise about formulating the necessary steps to get it. ( Or as many as you can think of initially).

Few people have crystal clear goals. And the few that have them have rarely got clear steps to make it to that goal.

The second thing you must have to achieve at a high level in business concerns how you think.

You must remain highly conscious of those goals throughout the day, every day.

Most people who set goals do not think of them nearly enough.

In a fit of enthusiasm they formulate a grand goal, get excited about it for a few weeks, then slowly get busy with business as usual. Soon their goal is only occasionally thought about.

One of the most important breakthroughs you can make in your effectiveness is to realize that there is a direct connection with how much you think about your goals and how often you achieve them.

You must be almost constantly conscious of your goal. Only when it’s on your mind all the time will you keep taking action towards it, keep having insights about it, keep conceiving of new ways to fulfil it.

So you can see why so few people achieve big business goals.

Firstly they are not clear about their goal and the steps to achieve it. And secondly they do not remain conscious of their goal, thinking about it all day, every day.

Clarity and consciousness.

The two things you must have if you want to achieve at a high level.


Want to triple your income? Ask yourself these 3 questions


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The biggest weakness of most entrepreneurs is how they are using their time.

When coaching business owners we frequently see that they are wasting an enormous amount of hours on low value activities.

Are you one of them?

Well there are 3 key questions you can ask yourself to find out whether you are maximizing your time or wasting it at work.

1. What’s The Highest And Best Use Of My Time?

What are the 2 or 3 activities you do that really make a difference to how much money your business makes?

Amazingly very few people have ever asked themselves this. Yes they vaguely know what are useful things to do at work; but they aren’t crystal clear about what really, really matters.

In this area the old 80/20 Principle really reigns supreme. Almost nothing you do grows your business, most of it has minimal impact. So unless you identify what really counts you will spend the next 20 years getting lower results than you are capable of.

Here is a list of activities that commonly increase the revenue of companies:

  1. Calling potential customers.
  2. Emailing/ mailing potential customers
  3. Staying in touch with potential customers
  4. Creating ads to promote what you sell
  5. Finessing you sales presentation
  6. Testing different marketing techniques
  7. Getting PR for your business
  8. Contacting old customers
  9. Developing new products and services
  10. Studying how to grow your business faster
  11. Improving the performance of key staff

There are more of course, but if you were doing just the ones above your company would be making wads of money.

The trouble is, almost all entrepreneurs are spending hardly any time on doing this income increasing stuff.

Instead, they are being consumed by seemingly urgent but really relatively inconsequential tasks.

Which brings us to the second critical question:

2. What Are My Time Traps?

What are the low value things you are doing that are taking up much of the day? And who are the people who are stealing your valuable hours?

Together these constitute your time traps that are reducing your income, slowing your business down and limiting how wealthy and successful you become in your life.

Unless you take the time to observe and analyse your days and identify these insidious time wasters, you are doomed to average achievement levels.
This brings us to the third critical question to ask.

3. What Am I Going To Do About This?

It’s not enough to merely become aware of the problem (although awareness is a level that is beyond what most entrepreneurs have achieved). You need to now decide what tangible changes you are going to make to your week to combat the time suckers and dramatically increase time spent on the ultra valuable activities.

How can you stop certain people interrupting you?

How can you reduce average meeting times?

Can you schedule an amount of time each day to focus on what’s really going to move the needle for your company?

Can you do your email in 2 or 3 blocks each day?

Can you work away from your office a day or two per week on these important tasks?

Only when you make new rules and restructure your week so that you’re spending large amounts of time on income increasing activities, will you take your company to the next level and start making really big money.

Why not take ten minutes now to generate answers to these immensely important questions, then act immediately on what you discover.

There’s no better use of your time than working out the best use of your time.


The one question you should be asking yourself all day


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There are literally hundreds of time management techniques.

But they are all less important than focusing your day around this one question:

“What one thing could I do right now that would move me towards my goals fastest?”

As Entrepreneurs and CEO’s, it’s so damn easy to get caught working hard and fast all day long.

But if we’re not careful, we’ll end up getting lots of To Do’s done, but still not achieve our dreams.

The truth is, very little of what we do each day makes a difference.

Maybe one or two actions, if that.

The rest doesn’t really move us to the next level.

So get in the habit of constantly, incessantly and habitually asking yourself that key focusing question:

“What one thing could I do right now that would move me towards my goals fastest?

It will make a world of difference to what you achieve in life.

The 4 levels of business clarity you absolutely must have


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The 4 levels of business clarity you absolutely must have

I was mentoring a business owner yesterday and we were working on their 2019 goals.

We decided on some good ones and he thought we were done.

We were anything but done.

The reality is, in addition to clear goals you need 3 other levels of clarity:

Strategy clarity. 

You must be clear on the very next steps you need to take to achieve those goals.

 

Without clear next steps and dates by which you aim to achieve them, goal setting is just fantasy.

New skills clarity. 

This is where the majority of people fall short. In order to achieve major goals, you will need to develop new or better skills.

 Most people try to achieve huge things, but don’t work on developing the skills needed to get to this higher level. Thus achieving the goal becomes difficult.

Character evolution clarity.

Here’s the truth: You can’t achieve extraordinary goals without becoming someone more extraordinary than you are now. 

You need to consciously work to evolve yourself to a higher level.

If you try to move to a higher goal without also becoming the type of person who would achieve that goal, then success is doubtful.

So ask yourself, what type of person must you become to achieve your 2019 dreams? 

What skills should you learn to make this leap not just possible, but probable?

 And what are the exact next steps to get you there?

Don’t just set goals. Get clear on the other 3 levels as well- and you’ll be 10 times more likely to have an extraordinary 2019.


A Stunningly Effective Way To Have An Awesome Year Financially


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A Stunningly Effective Way To Have An Awesome Year Financially

Happy New Year!

But let’s not just hope that it will be happy.

Let’s make sure of it, by doing a quick exercise that will greatly increase your chances of growing your business substantially and making a boatload of money.

I mentor many business owners and I’ve found this exercise works really well for them. I’m confident it will work for you too.

Here’s the exercise:

Allocate just 10 minutes to ask yourself the following two questions:

  1. What are the top 3 areas of my business where I most have to lift my standards?
  2. In each area, what’s the one best way of doing it?

This exercise works amazingly well because it increases your clarity enormously, but doesn’t overwhelm you with a huge To Do List ( that often never gets done).

The exercise provides you with a small handful of action points you can initiate that will actually make a difference to your business success this year.

Please take a few minutes to carry out this thought experiment right now.

It could make a big difference to both your wealth and happiness in 2019.



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  • The 9 Laws of Attracting Profit
    • THE FORTUNE INSTITUTE HAS HELPED AUSTRALIAN BUSINESSES EARN $51.3 MILLION OVER THE LAST 5 YEARS